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22 Oct 2014

COPENHAGEN BUSINESS SCHOOL AND IBM INVITE YOU TO THE SEMINAR

COPENHAGEN BUSINESS SCHOOL AND IBM INVITE YOU TO THE SEMINAR

WATSON: HOW THE IMMINENT ERA OF COGNITIVE COMPUTING WILL CHANGE THE PHARMACEUTICAL INDUSTRY

17 NOVEMBER 2014
16:00–20:00
COPENHAGEN BUSINESS SCHOOL
FREDERIKSBERG, DENMARK

CONTENT
Watson is a truly unique challenge to the current pharma business model. Watson represents a significant step into cognitive systems, a new era of computing. It uses
programmatic computing, plus the combination of three additional capabilities adding up
to a unique disruption of current practices:
• Natural language processing
• Hypothesis generation and evaluation
• Dynamic learning

While none of these capabilities is unique to Watson by itself, the combination delivers the power to unlock the world of global, unstructured data. With Watson technology, we can move from a keyword-based search that provides a list of locations to an intuitive,
conversational means of discovering a set of confidence-ranked responses.

CBS and IBM are pleased to invite you to a learning and discovery event on how IBM’s Watson is being used in healthcare, and to discuss with others from the pharmaceutical industry, what the implications of machine learning may be on:
1. Provision of healthcare to patients
2. The future of medicines research
3. Clinical trial recruitment

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